Sass and Bide

Years ago I fell in love with a fashion label that I felt reflected my own personal style and attitude. Hence forth, I placed my tush and faith in the denim of Sass and Bide. Recently Myer did the same, paying the two inspiring founders of Sass and Bide $42 million for a 65% slice of their business.

Naturally, I was thrilled to be commissioned to photograph the beautiful designers behind Sass and Bide, Heidi and Sarah-Jane in a cover shoot for the ACP business magazine IN THE BLACK. August 2011 Issue.

With haste I began building a huge nest in my studio that would house the two inspiring women and symbolise their ‘nest egg’. Serving as a stage for our shoot, it was decorated with scissors, ribbons and tape measures as though the little birds had collected the trinkets of their trade.