Great Emotions

Sometimes an advertising campaign comes along that stops you in your tracks. The Zurich Chamber Orchestra series Great Emotions did just that for me.

This is not the typical irrelevant noise that’s designed to simply grab your attention. The message conveyed in this campaign is clever and clear. The whole series is thought provoking and utterly stunning in its execution.

If you’re a lover of great music, you will appreciate the effect that powerful music can have on your body. Great Emotions brings tears to my eyes, gives me goose bumps and makes my heart beat like a drum. The emotion of the ad campaign and the Chamber Orchestra is in perfect harmony.

Produced in 2009 by Euro RSCG Group Switzerland, Zürich. Executive creative director Frank Bodin, creative director Axel Eckstein, art directors Rob Hartmann, Isabelle Bühler.

Anatomical illustrations by Andrea Ullrich and Nadja Stadelmann of Descience.